This project is a low budget contemporary digital campaign using social media to raise awareness of the “Kings Crown experience” with the concept “Why be just a man, when you can be a King.” The ultimate goal is that King’s Crown not only takes care of men’s appearances, but also inspires them to be better and aim higher. It will also motivates men to join the King’s Crown community and choose to be the best version of themselves.
This was a group collaboration, in this project I assumed the role of designer and researcher.
King's Crown is a start up company that specializes in premium men's grooming products that specifically for their unique tastes and needs. The clients asked for an online social media campaign that will help to drive more traffic to the company's website.
The Millennial modern man - stylish, savvy and authentic.
Introducing purchase with purpose.
All executions put emphasis on being the first brand to provide men with an philanthropic opportunity through direct donations made to charities from purchases.
People are quick to judge. Not every man wants to directly stand out in the crowd, but every man desires to be recognized for his strengths.
“Why be just a man, when you can be a King.”
King’s Crown does not only takes care of men’s appearances, but also inspires them to be better and aim higher. This campaign inspires men to join the King’s Crown community and choose to be the best version of themselves.
The insight gave us several directions we could take to create the campaign. We determined that the next step would be listed potential ideas that solved these better defined problems our targets faced.
We determined that utilizing multiple social media platform like posting short teaser on YouTube, motivation quote posting daily on social media platform (Facebook, Instagram and Twitter). Throughout this campaign period, digital banner advertisement will be also as part of the King's Crown official Facebook page. In order to better promote the brand and attract more users, creating a community platform on Ello - an online community to discover, discuss, publish, share and promote the brand with current and potential users.
Goal of the post: Speak to the qualities and attributes of a man through introspective inspiration of men. Qualities and attributes are expressed through quotes.
